Jennifer Morla is a graphic designer who founded her studio, Morla Design, in 1984. With over 300 awards of excellence, she has been recognized by virtually every organization in the field of visual communication. She is the 2010 recipient of design's most honored award, the AIGA Medal.
Jennifer’s work is part of the permanent collections of the Museum of Modern Art and the San Francisco Museum of Modern Art. SFMoMA has acquired 50 pieces of her work for their permanent collection. She has been honored with solo design exhibitions at both SFMoMA and the DDD Gallery in Japan and is an adjunct professor at California College of the Arts.
Jennifer Morla’s residency investigates typographic forms as applied to floor coverings, hanging room partitions, wall panels, and silkscreened
textiles. Working with 100% wool, un-dyed industrial felt, she created typographic arrangements that re-contextualize the typeface from its original purpose, transforming it into patterns of cut and layered felt. These forms are applied dimensionally to the both the floor and wall surfaces.
Jennifer used three typefaces in her work: Blackletter, Avant Garde, and Eames Century Modern.
Blackletter is Gutenberg's original moveable type from the 15th century, which became the identifying typeface of Hitler's Germany. Avant Garde references Herb Lubalin's original creation as the masthead for the pornographic magazine of the same name, and the Eames Century Modern asterisk celebrates the legendary, mid-century, designers, Charles and Ray Eames.